L2’s voter file is the most accurate and up-to-date available. In addition to a voter file with over 180-Million registered voters paired with consumer, donor and modeled issue data, L2 also maintains a consumer file of all non-registered adults. We continually acquire and update data from state, county and local levels along with the most highly trusted third party sources available. Our files are continually scrubbed against national databases and we perform national change of address (NCOA) coding and CASS certification.
The L2 Advantage
L2 Voter File
- State and county level registered voter files
- Eight national telephone source files
- Thousands of consumer fields
- Current U.S. Census Data
- Election return data with results from every county in the U.S.
- Our own privately-owned lifestyle and issue data
- National Voter File: Whether you’re running a presidential campaign or a national organization, L2 has the comprehensive national level voter file to meet your needs.
- State Voter File: L2 takes state level voter data to the next level. Packages can be augmented with proprietary modeling data depending on the needs of your campaign.
- District/Local Voter File: Smaller campaigns need high quality data at an affordable price. Even at the local level, L2’s superior value is impossible to beat.
L2 Voter File Enhancements: Our comprehensive improvement to the L2 core data offering including lifestyle, issue and survey based data.
Emails & Email Appending
Take your organization’s message beyond mailers and phone calls. Email remains the #1 most trusted method of reaching voters digitally. All of L2’s email databases originate from opt-in sources and all addresses are tested for deliverability, making our product compliant and effective with nationwide coverage.
- Attach email addresses to your list of names and addresses.
- Attach voter and consumer data to an existing list of email addresses.
- Clean your existing email database to improve deliverability.
With L2 email you can:
Emails sold by L2 come from matches we perform to multiple national email databases. Through complex processing our team is able to match those emails back to the L2 voter file or a private file. The typical email match rate to selections made from the L2 voter file is between 20% and 35%. Match rates against private files you provide to us will vary greatly depending on the age, source and cleanliness of your file.
We also run our emails through multiple verification and cleaning processes including performing an SMTP “handshake” which confirms that the email has been found in the directory for its domain. (For example that a Gmail email address is listed on the Gmail address servers.) Email addresses verified in this industry-standard way should have a delivery rate of 90% or better. We also perform a wide variety of email hygiene processes including weeding out unlikely matches, spam traps and formatting errors.
Commercially-appended email addresses will not be accepted by many of the most well known email deployment firms including Mail Chimp, Constant Contact and others. These firms prohibit the uploading of commercially-acquired email addresses and will reject such files if they show more than a percentage point or two of undeliverable addresses—a standard no commercially-appended email file will ever be able to meet. They limit their services to email deployment of small lists of organically-acquired email addresses sourced from organizational and customer business files. The good news is that there are many email deployment firms that don’t have these limitations and that specialize in commercial deployments. Please contact us for recommendations.
- HaystaqDNA: The inventors of issue based behavioral modeling.
NCC Cable Zones
To find out more about how L2's high quality data and high speed platforms can help your campaign contact Paul Westcott: