L2’s voter file is the most accurate and up-to-date available. In addition to a voter file with over 180-Million registered voters paired with consumer, donor and modeled issue data, L2 also maintains a consumer file of all non-registered adults. We continually acquire and update data from state, county and local levels along with the most highly trusted third party sources available. Our files are continually scrubbed against national databases and we perform national change of address (NCOA) coding and CASS certification.

The L2 Advantage

L2 Voter File

L2 arms your campaign with the nation’s most accurate and robust voter file. L2’s nationwide voter file contains over 180 million regularly updated voter records. Scrubbed against the national change of address (NCOA) database and deceased voters list and include data from:
  • State and county level registered voter files
  • Eight national telephone source files
  • Thousands of consumer fields
  • Current U.S. Census Data
  • Election return data with results from every county in the U.S.
  • Our own privately-owned lifestyle and issue data
L2’s data compilation and development process is proprietary, involving both human and automated control checks throughout. This meticulous and unparalleled data collection and distribution gives your campaign the power to run more efficiently, waste less money and, most importantly, win your race.
  • National Voter File: Whether you’re running a presidential campaign or a national organization, L2 has the comprehensive national level voter file to meet your needs.
  • State Voter File: L2 takes state level voter data to the next level. Packages can be augmented with proprietary modeling data depending on the needs of your campaign.
  • District/Local Voter File: Smaller campaigns need high quality data at an affordable price. Even at the local level, L2’s superior value is impossible to beat.

L2 Voter File Enhancements: Our comprehensive improvement to the L2 core data offering including lifestyle, issue and survey based data.

Non-Registered Voters

Campaigns working to bolster support with voter registration drives can turn to L2 for non-registered adults. These records can be selected not only by area but also by demographics. L2 utilizes its commercial files to seek out non-registered household data. Once found, the data can be enhanced with district matching, ethnic coding, telephone appending, gender enhancement, census geocoding and more.

Emails & Email Appending

Take your organization’s message beyond mailers and phone calls. Email remains the #1 most trusted method of reaching voters digitally. All of L2’s email databases originate from opt-in sources and all addresses are tested for deliverability, making our product compliant and effective with nationwide coverage.

    With L2 email you can:

  • Attach email addresses to your list of names and addresses.
  • Attach voter and consumer data to an existing list of email addresses.
  • Clean your existing email database to improve deliverability.

Emails sold by L2 come from matches we perform to multiple national email databases. Through complex processing our team is able to match those emails back to the L2 voter file or a private file. The typical email match rate to selections made from the L2 voter file is between 20% and 35%. Match rates against private files you provide to us will vary greatly depending on the age, source and cleanliness of your file.

We also run our emails through multiple verification and cleaning processes including performing an SMTP “handshake” which confirms that the email has been found in the directory for its domain. (For example that a Gmail email address is listed on the Gmail address servers.) Email addresses verified in this industry-standard way should have a delivery rate of 90% or better. We also perform a wide variety of email hygiene processes including weeding out unlikely matches, spam traps and formatting errors.

Commercially-appended email addresses will not be accepted by many of the most well known email deployment firms including Mail Chimp, Constant Contact and others. These firms prohibit the uploading of commercially-acquired email addresses and will reject such files if they show more than a percentage point or two of undeliverable addresses—a standard no commercially-appended email file will ever be able to meet. They limit their services to email deployment of small lists of organically-acquired email addresses sourced from organizational and customer business files. The good news is that there are many email deployment firms that don’t have these limitations and that specialize in commercial deployments. Please contact us for recommendations.

Mailing Lists

Construct your direct mail list from micro-targeting criteria taking your mailing campaign to new levels of effectiveness. Lists are created in the formats you need to get the job done easily and quickly. Combine L2 Voter Data with our award-winning L2 VoterMapping to execute flawless direct mail campaigns. L2 runs continual NCOA scrubs so accuracy is never in doubt. Bulk pricing and lightning fast turnaround times (instant if you use L2 VoterMapping) give you the needed edge to run a winning campaign.

Walk Lists

Create organized and targeted canvass walk lists. Print them out for your canvassers, import them into your own platform or use L2’s award winning mobile canvass app L2 Ground Game and record your results automatically.

Phone Lists

Running a telephone campaign requires continuously updated, accurate and comprehensive data – available 24/7. L2 pulls and scrubs phone data from every major national source. We’re obsessed with quality and it shows in our L2 VoterMapping tool. Establish an account and pull the exact universe you want, when you need it – at the click of a button – for every voter in the nation.

Random Samples

L2 Data and Data Services set the standard for accurate and comprehensive political data sampling. Stratified cluster samples, voter data normalization and proper sample point distribution are all handled with ease. Pull sample sets yourself with L2 VoterMapping or have our data services team do it for you with our famously fast turnaround time.

Modeling

L2 teamed up with two premier analytics companies to bring best in class supporter analysis and identification to bear with our superior data offering.
  • HaystaqDNA: The inventors of issue based behavioral modeling.

NCC Cable Zones

Target your outreach by cable television zone. Maximize paid media ROI with our lightning fast tools. Learn More >

Customers

Campaigns: State/Federal

Give your campaign an entirely new perspective. VoterMapping gives your campaign the ability to visually ‘fly over’ your state or district, immediately see the location and party affiliation of every voter and ‘zoom down’ to retrieve data on a single household. VoterMapping gives your campaign the edge with unprecedented speed and the ability to create, save and manipulate universes instantly.

Campaigns: Local

Bring the highest quality data to your campaign. L2’s nationwide voter file contains over 166 million regularly updated voter records. These files are America’s most up-to-date anywhere, consistently refreshed against the national change of address (NCOA) database and deceased voters list.

Political Consultants

Customization is part of the L2 advantage. Our in house staff can provide your campaign with custom data services, including matching private name and address files to registered voter files, telephone appending and verification, Email appending, CASS certification, Death Index Matching, and Political boundary appending.

Associations

Take your campaign’s message beyond mailers and phone calls. Despite hundreds of social networking platforms e-mail remains the #1 way to communicate directly with a voter or constituent digitally. All of L2’s e-mail databases originate from opt-in sources plus all addresses are tested for deliverability, making our product legal and effective.

Super PACs

Customization is part of the L2 advantage. Our in house staff can provide your campaign with custom data services, including matching private name and address files to registered voter files, telephone appending and verification, Email appending, CASS certification, Death Index Matching, and Political boundary appending.

Analytics Companies

Take your campaign’s message beyond mailers and phone calls. Despite hundreds of social networking platforms e-mail remains the #1 way to communicate directly with a voter or constituent digitally. All of L2’s e-mail databases originate from opt-in sources plus all addresses are tested for deliverability, making our product legal and effective.

Direct Mail Consultants

Customization is part of the L2 advantage. Our in house staff can provide your campaign with custom data services, including matching private name and address files to registered voter files, telephone appending and verification, Email appending, CASS certification, Death Index Matching, and Political boundary appending.

Pollsters

Take your campaign’s message beyond mailers and phone calls. Despite hundreds of social networking platforms e-mail remains the #1 way to communicate directly with a voter or constituent digitally. All of L2’s e-mail databases originate from opt-in sources plus all addresses are tested for deliverability, making our product legal and effective.
Paul Wescott

To find out more about how L2's high quality data and high speed platforms can help your campaign contact Paul Westcott:

Paul Westcott, Vice President, Sales & Marketing
  (646) 457-1439